Megan – what a lively color palette, I am assuming because of the colors and the illustrations of children – this is aimed at someone who is offering to turn used children’s cloths/furniture into cash. Since this was actually used, I’ll confine my thoughts to how this could be shown in your portfolio.
Logo: The horizontal design seems to have 2 somewhat separate pieces to it (A+ and Resale with its rule and subheading). In my opinion, it could be unified a bit better than it currently is. Right now I see 2 very separate elements that don’t share any horizontal alignment… but easily could.
But then I see just the large A+ with Re-Sale below it. I vote for using that one in your portfolio. Adding the subhead and its rule stacked at the bottom in 1 or 2 lines might be just the refinement needed. I really think it will be worth your effort to add that logo to your portfolio as the main one.
Because of the young nature of this product line – I would suggest you drop the design on the black background – or rethink that dark color. It does create a readability problem with the darker colors of your logo.
Lastly – the green chalkboard that appears at top left and holds a recycle sign seems to pull our attention away from the logo itself. I wonder if it should actually sit on the right size of the logo – so the logo is the focal point. And, reduce the recycle sign so it sits smaller within the chalkboard. It seems a bit cramped in the space, and is touching the top edge which only serves to pull our attention away, again, from the logo.
Cool, except for the 'S' getting lost in the black background.
ReplyDeleteMegan – what a lively color palette, I am assuming because of the colors and the illustrations of children – this is aimed at someone who is offering to turn used children’s cloths/furniture into cash. Since this was actually used, I’ll confine my thoughts to how this could be shown in your portfolio.
ReplyDeleteLogo: The horizontal design seems to have 2 somewhat separate pieces to it (A+ and Resale with its rule and subheading). In my opinion, it could be unified a bit better than it currently is. Right now I see 2 very separate elements that don’t share any horizontal alignment… but easily could.
But then I see just the large A+ with Re-Sale below it. I vote for using that one in your portfolio. Adding the subhead and its rule stacked at the bottom in 1 or 2 lines might be just the refinement needed. I really think it will be worth your effort to add that logo to your portfolio as the main one.
Because of the young nature of this product line – I would suggest you drop the design on the black background – or rethink that dark color. It does create a readability problem with the darker colors of your logo.
Lastly – the green chalkboard that appears at top left and holds a recycle sign seems to pull our attention away from the logo itself. I wonder if it should actually sit on the right size of the logo – so the logo is the focal point. And, reduce the recycle sign so it sits smaller within the chalkboard. It seems a bit cramped in the space, and is touching the top edge which only serves to pull our attention away, again, from the logo.