I really like how this illustration looks so realistic and detailed but it also has a cool pop art feel from the background. I like the interlocking letters in the text as well.
Julie – It’s nice to see this great illustration be used in an ad. Or, is it an ad? Would the patent # be included in an ad? This might be a selling sheet – which would include that information… but then we would want to read a paragraph about the product, right? Even in an ad, I think adding text to the left of the illustration would be important. So that is my first suggestion – add some smaller text in a column to the left of the image, activating that space and giving us more information about the product, who would use the product, and how/where they might purchase it.
Drop shadow - The inclusion of drop shadows is a good idea… but then what they indicate is that this is a real environment with a real light source. A drop shadow that would be caste on a wall travels at a slightly different angle than one that travels across a flat surface. So – the shadow that extends back behind the microscope should travel along the flat surface and then up at an angle across the wall. And, it should be a bit softer than the hard-edged shadow that I see sitting here. (If the angle comment isn’t clear to you, please bring this back to class and I can draw where it should sit on a printout.)
Do you think the headline should also have a soft subtle drop shadow behind it?
Should the blue surface below the scope have a texture? Check out the textures available in the Illustrator Gallery to see if one of them makes sense to use.
That’s it – I think could be a very strong design because of the amazingly beautiful illustration.
This "product" was obsolete decades ago. Probably nobody would use it for anything, and nobody would buy it except an eccentric collector. It's more an anachronism than a product. So, as an ad, this is a sort of a fantasy.
I like that the only thing that looks 3-dimensional is the microscope itself. I agree that the shadows look fake, but I think I'd rather get rid of them than make them look more realistic. I'll think about a texture on the blue surface, but I want it to still look fake.
Yup, that's a dead space in the center left. I'll need to think about it. Right now, all the text except the headline is copied off the microscope. Maybe something from the instruction booklet?
I was thinking I should put a copyright notice at the bottom.
I really like how this illustration looks so realistic and detailed but it also has a cool pop art feel from the background. I like the interlocking letters in the text as well.
ReplyDeleteThis comment has been removed by the author.
DeleteJulie – It’s nice to see this great illustration be used in an ad. Or, is it an ad? Would the patent # be included in an ad? This might be a selling sheet – which would include that information… but then we would want to read a paragraph about the product, right? Even in an ad, I think adding text to the left of the illustration would be important. So that is my first suggestion – add some smaller text in a column to the left of the image, activating that space and giving us more information about the product, who would use the product, and how/where they might purchase it.
ReplyDeleteDrop shadow - The inclusion of drop shadows is a good idea… but then what they indicate is that this is a real environment with a real light source. A drop shadow that would be caste on a wall travels at a slightly different angle than one that travels across a flat surface. So – the shadow that extends back behind the microscope should travel along the flat surface and then up at an angle across the wall. And, it should be a bit softer than the hard-edged shadow that I see sitting here. (If the angle comment isn’t clear to you, please bring this back to class and I can draw where it should sit on a printout.)
Do you think the headline should also have a soft subtle drop shadow behind it?
Should the blue surface below the scope have a texture? Check out the textures available in the Illustrator Gallery to see if one of them makes sense to use.
That’s it – I think could be a very strong design because of the amazingly beautiful illustration.
This "product" was obsolete decades ago. Probably nobody would use it for anything, and nobody would buy it except an eccentric collector. It's more an anachronism than a product. So, as an ad, this is a sort of a fantasy.
DeleteI like that the only thing that looks 3-dimensional is the microscope itself. I agree that the shadows look fake, but I think I'd rather get rid of them than make them look more realistic. I'll think about a texture on the blue surface, but I want it to still look fake.
Yup, that's a dead space in the center left. I'll need to think about it. Right now, all the text except the headline is copied off the microscope. Maybe something from the instruction booklet?
I was thinking I should put a copyright notice at the bottom.