Nicholas – it’s nice to see these move ahead so successfully. Some thoughts:
Top logo in circular shape: ready to show to client
Middle logo: Too many details here. If you want to substitute tracks for the letters, this should simply be a typographic solution, because we need to clearly see those substitutions – here they are too small. Also, when substituting, your job is to make the paw print sit on the baseline and extend up to the cap height of a normal letter. The print should really appear as if it is part of the alphabet. I think it is worth moving this towards that approach, dropping the kneeling man, river, and trees (because we see a human figure in the next one, and as it relates to the bear, it is a stronger graphic)
Bottom logo: Many nice things happening here. Only issue is type style and placement of “North East”. This is actually one word, and cannot be broken like this. I would suggest replacing the Wildlife Trackers line with NORTHEAST, and pulling Wildlife Trackers down below (and outside of) the black ground shape to sit. So NORTHEAST is still the first thing we read.
If you want to post these changes, I’ll take another look.
Nicholas – it’s nice to see these move ahead so successfully. Some thoughts:
ReplyDeleteTop logo in circular shape: ready to show to client
Middle logo: Too many details here. If you want to substitute tracks for the letters, this should simply be a typographic solution, because we need to clearly see those substitutions – here they are too small. Also, when substituting, your job is to make the paw print sit on the baseline and extend up to the cap height of a normal letter. The print should really appear as if it is part of the alphabet. I think it is worth moving this towards that approach, dropping the kneeling man, river, and trees (because we see a human figure in the next one, and as it relates to the bear, it is a stronger graphic)
Bottom logo: Many nice things happening here. Only issue is type style and placement of “North East”. This is actually one word, and cannot be broken like this. I would suggest replacing the Wildlife Trackers line with NORTHEAST, and pulling Wildlife Trackers down below (and outside of) the black ground shape to sit. So NORTHEAST is still the first thing we read.
If you want to post these changes, I’ll take another look.
Thank you much, Coni, I made some changes and reposted the two. Could you please take a look and let me know, when you have the time please.
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